Examlex
Google has implemented employment policies like increasing the use of female interviewers for female job applicants and expanding maternity leave from three months to five in order to hire and retain more female employees. Which characteristic of bureaucracy is Google attempting to address with these changes?
Targeting
involves selecting specific segments of a market as the focus of a marketing campaign or strategy, to more effectively reach potential customers.
Demographic Segmentation
The process of dividing a market into segments based on demographic factors such as age, gender, income, education, and family size.
Geodemographic Segmentation
The process of dividing a market into smaller groups based on geographic location and demographic characteristics for targeted marketing strategies.
Psychographic Segmentation
The division of a market into different segments based on consumers' personality traits, values, attitudes, interests, and lifestyles.
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