TABLE 7-7 Online Customer Service Is a Key Element to Successful Online

question 48

Short Answer

TABLE 7-7
Online customer service is a key element to successful online retailing. According to a marketing survey, 37.5% of online customers take advantage of the online customer service. Random samples of 200 customers are selected.
-Referring to Table 7-7, 95% of the samples proportions symmetrically around the population proportion will have between ________ % and ________ % of the customers who take advantage of online customer service.

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Definitions:

Claims

Demands or assertions of right to payment or to a legal remedy for loss or damage.

Corrective Advertising

Advertising in which the company explicitly states that formerly advertised claims were untrue. Also called counteradvertising.

Advertisements

Messages intended to promote or sell a product, service, or idea through various media channels.

Federal Trade Commission

A federal agency established to enforce antitrust and consumer protection laws in the United States, preventing unfair or deceptive business practices.