TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 101

True/False

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, the null hypothesis would be rejected.

---

Definitions:

Post-money Valuation

Refers to a company's valuation after external financing and/or capital injections are added to its balance sheet.

Outside Investment

Funds acquired from external sources, such as venture capitalists or angel investors, to finance the operations or growth of a business.

Seed-stage Financing

A type of funding provided to new companies or startups to help them develop their business concept or product.

Capital

Financial assets or resources that individuals or companies use for investment, production, or starting a new business.