TABLE 9-8 One of the Biggest Issues Facing E-Retailers Is the Ability

question 95

Essay

TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what will be the p-value if these data were used to perform a two-tail test?

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Definitions:

Fiber Intake

The amount of dietary fiber consumed, which is important for digestive health and can impact various bodily functions and disease risks.

Fluid Per Day

The recommended quantity of fluid intake for an individual within a 24-hour period to maintain health and proper hydration.

Primary Source

A document, artifact, or other piece of information that was created or exists at the time under study, offering direct evidence about a historical topic.

Carbohydrates

Organic compounds consisting of carbon, hydrogen, and oxygen, which are an important source of energy for the body.