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TABLE 9-8
One of the biggest issues facing e-retailers is the ability to turn browsers into buyers. This is measured by the conversion rate, the percentage of browsers who buy something in their visit to a site. The conversion rate for a company's website was 10.1%. The website at the company was redesigned in an attempt to increase its conversion rates. A samples of 200 browsers at the redesigned site was selected. Suppose that 24 browsers made a purchase. The company officials would like to know if there is evidence of an increase in conversion rate at the 5% level of significance.
-Referring to Table 9-8, what will be the p-value if these data were used to perform a two-tail test?
Sense of Fairness
The inherent human perception and expectation of equitable treatment and justice in interactions and distributions within society.
Social Exchange Model
A model which takes an economic perspective and assumes that people approach relationships with an underlying motivation of self-interest.
Comparison Level
The expectation of how rewarding a relationship should be.
Fatuous Love
A type of love that is typified by commitment based on passion without the stabilizing influence of intimacy.
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