TABLE 11-12 The Marketing Manager of a Company Producing a New Cereal

question 83

Short Answer

TABLE 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.

Analysis of Variance
Source df SS MS F p
Colors 3 2711.17 903.72 72.30 0.000
Shapes 2 579.00 289.50 23.16 0.000
Interaction 6 150.33 25.06 2.00 0.144
Error 12 150.00 12.50
Total 23 3590.50
-Referring to Table 11-12, the mean square for the factor shape is ________.

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Definitions:

Ethical

Pertaining to or dealing with morals or the principles of morality; adhering to accepted standards of conduct.

Managers

Individuals in an organization responsible for directing and overseeing the work of a group of people towards the achievement of goals and objectives.

Ethical Standards

The principles that govern the behavior of individuals and organizations, ensuring actions are moral and right.

Peers

Individuals of similar status or within the same social group, often used to describe professional counterparts or classmates.