TABLE 11-12 The Marketing Manager of a Company Producing a New Cereal

question 205

Short Answer

TABLE 11-12
The marketing manager of a company producing a new cereal aimed for children wants to examine the effect of the color and shape of the box's logo on the approval rating of the cereal. He combined 4 colors and 3 shapes to produce a total of 12 designs. Each logo was presented to 2 different groups (a total of 24 groups) and the approval rating for each was recorded and is shown below. The manager analyzed these data using the α = 0.05 level of significance for all inferences.

Analysis of Variance
Source df SS MS F p
Colors 3 2711.17 903.72 72.30 0.000
Shapes 2 579.00 289.50 23.16 0.000
Interaction 6 150.33 25.06 2.00 0.144
Error 12 150.00 12.50
Total 23 3590.50
-Referring to Table 11-12, the critical value in the test for a significant interaction is ________.

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Definitions:

Mixed Cost

A cost that contains both variable and fixed cost components.

Shipping Expense

The cost incurred by a company to transport its goods to the customer, including freight, packaging, and logistics fees.

Relevant Range

The span of activity or volume levels within which the assumptions about fixed and variable costs in a cost model remain valid.

High-Low Method

A technique in managerial accounting to estimate fixed and variable costs associated with production by analyzing the highest and lowest levels of activity.