TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 11

Short Answer

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, what is the estimated odds ratio for a 48-year-old home owner with a family income of $100,000, a lawn size of 5,000 square feet, a positive attitude toward outdoor recreation, and two teenagers in the household?

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Definitions:

Moral Dimension

Refers to the ethical aspects and considerations inherent in decision-making processes and actions.

Ethnic Groups

Categories of people who identify with each other based on common ancestral, social, cultural, or national experiences.

Developing Country

A nation with a lower level of industrialization, a lower standard of living, and a lower Human Development Index (HDI) compared to developed countries.

Trait-Like

Having qualities that are characteristic or indicative of a specific trait but not fully qualifying as that trait.