TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 87

True/False

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, there is not enough evidence to conclude that the model is not a good-fitting model at a 0.05 level of significance.

---

Definitions:

Control

The ability to direct, manage, or govern resources, processes, or situations to achieve desired outcomes.

Negative Performance

Refers to outcomes or results of work that fail to meet expected standards, objectives, or goals, often impacting the organization or individual negatively.

Goal-setting Programs

Initiatives or strategies designed to establish objectives and plans to achieve them within a specified timeframe.

Planning Component

An essential part of the planning process that includes defining objectives, strategies, and actions to achieve goals.