TABLE 14-19 The Marketing Manager for a Nationally Franchised Lawn Service Company

question 126

True/False

TABLE 14-19
The marketing manager for a nationally franchised lawn service company would like to study the characteristics that differentiate home owners who do and do not have a lawn service. A random sample of 30 home owners located in a suburban area near a large city was selected; 15 did not have a lawn service (code 0) and 15 had a lawn service (code 1). Additional information available concerning these 30 home owners includes family income (Income, in thousands of dollars), lawn size (Lawn Size, in thousands of square feet), attitude toward outdoor recreational activities (Atitude 0 = unfavorable, 1 = favorable), number of teenagers in the household (Teenager), and age of the head of the household (Age).
The Minitab output is given below:
-Referring to Table 14-19, there is not enough evidence to conclude that Age makes a significant contribution to the model in the presence of the other independent variables at a 0.05 level of significance.

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Definitions:

Pollination

The transfer of pollen from the male parts of a flower to the female parts, leading to fertilization and seed production.

Pollen Tube

In seed plants, a tube that forms when a pollen grain lands on the stigma and germinates. The tube grows, passing between the cells of the stigma and the style to reach the egg inside an ovule, where fertilization occurs.

Foreign Species

Species that are introduced to a new habitat where they are not naturally found, often leading to ecological imbalance.

Floral Parts

Components of a flower, including petals, sepals, stamens, and carpels, which are involved in reproduction.