TABLE 16-8 The Manager of a Marketing Consulting Firm Has Been Examining

question 122

Short Answer

TABLE 16-8
The manager of a marketing consulting firm has been examining his company's yearly profits. He believes that these profits have been showing a quadratic trend since 1990. He uses Microsoft Excel to obtain the partial output below. The dependent variable is profit (in thousands of dollars), while the independent variables are coded years and squared of coded years, where 1990 is coded as 0, 1991 is coded as 1, etc.
SUMMARY OUTPUT
Regression Statistics
Multiple R 0.998
R Square 0.996
Adjusted R Square 0.996
Standard Error 4.996
Observations 17
Coefficients
Intercept 35.5
Coded Year 0.45
Year Squared 1.00
-Referring to Table 16-8, the fitted value for 1995 is ________.

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Definitions:

Autonomy Support

The encouragement of self-initiative and independence by providing options and respecting individuals' choices.

McClelland's Theory

A motivational theory suggesting that people are driven by needs for achievement, power, and affiliation, influencing their behavior and performance.

Comparison Person

An individual used as a benchmark to evaluate one's own situation, achievements, or performance in social comparison theory.

Need for Achievement

A psychological trait that drives individuals to succeed, accomplish challenging tasks, and set high standards for themselves.