TABLE 12-1 A Perfume Manufacturer Is Trying to Choose Between 2 Magazine

question 13

Short Answer

TABLE 12-1
A perfume manufacturer is trying to choose between 2 magazine advertising layouts. An expensive layout would include a small package of the perfume. A cheaper layout would include a "scratch-and-sniff" sample of the product. The manufacturer would use the more expensive layout only if there is evidence that it would lead to a higher approval rate. The manufacturer presents both layouts to 5 groups and determines the approval rating from each group on both layouts. The data are given below. Use this to test whether the median difference in approval rating is different from zero in favor of the more expensive layout with a level of significance of 0.05.
-Referring to Table 12-1, which pair(s) of observations has a negative signed rank?

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Definitions:

Axon Hillock

The conical region of a neuron's axon where the cell body transitions to the axon, and where action potentials are initiated.

Action Potentials

Brief reversals in the electrical charge of a neuron's membrane, which propagate along the neuron to transmit signals.

Neurilemma

The outermost layer of Schwann cells that surrounds the axon of a neuron, essential for the regeneration of peripheral nerve fibers.

Nissl Bodies

Structures found in nerve cells, involved in protein synthesis and recognized by their dark staining with basic dyes.