In a Low-Context Culture, Language and the Meaning of Words

question 31

True/False

In a low-context culture, language and the meaning of words is not as important to communication as subtle contextual cues such as facial expressions and voice.

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Definitions:

Consumer Purchase Decision Process

The steps consumers go through, including need recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation, before buying a product or service.

Samsung Galaxy S10

A smartphone model developed by Samsung, launched as part of its Galaxy S series in 2019, known for its high-resolution camera and advanced features.

Customer Retention

The activities and actions companies and organizations take to reduce the number of customer defections and to maintain a loyal customer base.

Customer Satisfaction

An assessment of the degree to which a company's products or services exceed or fulfill the anticipations of the consumer.