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Which of the Following Statements Is False

question 21

Multiple Choice

Which of the following statements is false?


Definitions:

Skimming Pricing

A pricing strategy involving setting high initial prices for a new product to maximize revenue layer by layer from segments willing to pay the high price.

Penetration Pricing

A pricing strategy where the price of a new product is set lower than the competitors’ prices to gain market share quickly.

Pricing Strategy

The approach businesses use to set the prices of their products or services, which can influence demand, profitability, and market positioning.

Initial Price

The starting or original cost of a product or service when it is first offered for sale.

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