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List and briefly describe five differences between services and manufacturing. Processes provide examples to illustrate your arguments.
Cultural Nuances
Subtle variations in culture that may affect behaviors, communication, and perceptions, often requiring deep understanding and sensitivity.
Segmentation, Targeting, And Positioning
A marketing strategy that involves dividing a broad market into subsets of consumers, determining which segment(s) to pursue, and implementing strategies to appeal to them.
Subcultures
Groups within a larger culture that exhibit distinct values, norms, and behaviors not shared by the broader society.
Joint Ventures
Business arrangements where two or more parties agree to pool their resources for a specific task, project, or business activity, sharing profits, risks, and control.
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