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Additive manufacturing capabilities, such as 3D printing, prevent firms from achieving substantial economies of scope.
Cause-Related Marketing
A marketing strategy where a company partners with a non-profit organization or supports a social cause, linking its products or services to social or environmental issues.
Social Activist Marketing
A marketing strategy that aligns a brand with social causes to generate goodwill and societal impact.
Voluntary Premium Pricing
A pricing strategy where consumers are offered the option to pay more than the standard price for goods or services, often for charitable reasons or to support a good cause.
Buy One, Get One Free
A promotional sales tactic where customers receive an additional item at no extra cost upon purchasing one.
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