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Because a telephone customer service center has experienced several problems, it has begun to analyze the data from customer complaints. The first step was to construct the following table. Use this data to build a Pareto chart to help identify the "vital few" problems.
Small Wallets
Refers to consumers with limited spending power or financial resources available for transactions.
Cross-selling
The practice of selling additional products or services to existing customers, often related to their initial purchases.
Product Alterations
Modifications made to a product to make it more attractive or suitable for the target market.
Attitudinal Loyalty
A customer's psychological commitment or attachment to a brand, often reflected in repeat purchases or preferences.
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