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The higher the discount rate, the higher the present value of a given future cash flow.
McClelland's Affiliation Need
The desire to build relationships, feel part of a group, and be liked, which is one of the three social motives according to David McClelland's theory.
Maslow's Belongingness Need
A psychological requirement for human connection and relationships, considered a fundamental human need in Maslow's hierarchy.
Need for Achievement
A personality trait characterized by an enduring drive for success and the setting of high standards of performance.
Performance Goals
Targets set to achieve a specific standard of proficiency on a task, usually within a predetermined time frame.
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