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Tavis Robotics Corporation has developed a new robot-model FI-73-that has been designed to outperform a competitor's best-selling robot. The competitor's product has a useful life of 10,000 hours of service, has operating costs that average $4.60 per hour, and sells for $109,000. In contrast, model FI-73 has a useful life of 30,000 hours of service and its operating cost is $2.60 per hour. Tavis has not yet established a selling price for model FI-73.From a value-based pricing standpoint what is the differentiation value offered by FI-73 relative to the competitor's offering for each 30,000 hours of service?
Facial Feedback Hypothesis
The idea that facial expressions can influence emotional experiences, suggesting that smiling can make one feel happier.
Hedonic Treadmill
A theory suggesting that individuals tend to return to a relatively stable level of happiness despite major positive or negative events or life changes.
Negative Affect
A psychological state involving feelings of distress, discomfort, and unhappiness.
Positive Affect
A psychological state that involves feelings of enthusiasm, pleasure, and happiness.
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