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Gama Avionics Corporation Has Developed a New High Pressure Pump-Model

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Essay

Gama Avionics Corporation has developed a new high pressure pump-model SF-22-that has been designed to outperform a competitor's best-selling high pressure pump. The competitor's product has a useful life of 30,000 hours of service, has operating costs that average $1.70 per hour, and sells for $109,000. In contrast, model SF-22 has a useful life of 60,000 hours of service and its operating cost is $1.10 per hour. Gama has not yet established a selling price for model SF-22.Required:From a value-based pricing standpoint what is model SF-22's economic value to the customer over its 60,000 hour useful life?

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Definitions:

Linear

Describes something arranged in or extending along a straight or nearly straight line.

Circular

Shaped like or resembling a circle, indicating something round in form or movement that typically has no beginning or end point.

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Self-Consciousness

An acute awareness of oneself, one's appearance, or one's actions, which can affect an individual's behavior in social contexts.

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