Blauvelt Electronics Corporation Has Developed a New Instrument-Model GZ-29-That Has

question 399

Multiple Choice

Blauvelt Electronics Corporation has developed a new instrument-model GZ-29-that has been designed to outperform a competitor's best-selling instrument. Model GZ-29 has a useful life of 30,000 hours of service and its operating cost is $3.20 per hour. In contrast, the competitor's product has a useful life of 10,000 hours of service and has operating costs that average $5.60 per hour. The competitor's instrument sells for $149,000. Blauvelt has not yet established a selling price for model GZ-29.From a value-based pricing standpoint what is the reference value that Blauvelt should consider when pricing model GZ-29?

• A) $205,000
• B) $149,000
• C) $245,000
• D) $447,000

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Definitions:

Status Inconsistency

A situation in which an individual holds differing and contradictory levels of status in terms of wealth, power, prestige, or other elements of socioeconomic status.

Prestige

The respect, admiration, or high regard accorded to an individual, occupation, or organization based on perceived successes, achievements, or status.

Social Class

A division of a society based on social and economic status, influencing individuals' lifestyles, education, and occupational opportunities.

Intersection

A concept used to describe how different categories of identity and disadvantage overlap and intersect.