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The naive forecast may be adapted to take into account a demand trend.
Market Shares
The share of a market dominated by a specific company or product, commonly represented as a percentage of the overall sales within that market.
Industry
It refers to the collection of businesses and operations involved in the production, manufacturing, or distribution of goods and services in a specific sector.
Four-firm Concentration Ratio
A metric that shows the total market share controlled by the four largest firms within an industry.
Pure Competition
A market structure characterized by a large number of small firms, similar products, and free entry and exit, leading to perfect competition.
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