The Axes of the BCG and GE/McKinsey Business Portfolio Matrixes

question 51

True/False

The axes of the BCG and GE/McKinsey business portfolio matrixes represent the two fundamental sources of profitability for a business: the attractiveness of its industry and its competitive advantage.

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Definitions:

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society, organization, or team, reflecting a broad range of ideas, customs, and perspectives.

Ethnographic Research

A qualitative research method that studies people in their natural environment to understand their cultures, behaviors, and interactions.

Best Western International

A global chain of hotels that operates as a brand which offers various lodging options across different countries and cities.

Cross-Country Trip

A long-distance journey across a country, typically involving travel through various terrains and regions.