A Start-Up Company Based in Canada and Led by an Academic

question 28

Multiple Choice

A start-up company based in Canada and led by an academic microbiologist has patented genetically-modified,drought-resistant maize particularly suitable to arid regions of Africa.The firm has been unable to attract significant venture capital investment.How should the firm exploit commercial opportunities for its product in Africa?

• A)It should form a joint venture with a multinational agricultural seed company
• B)It should establish seed production in Canada and set up sales offices in African countries
• C)It should establish seed production in Canada and appoint sales agents in different African countries
• D)It should license its patent to a multinational agricultural seed company and continue research on other projects for the genetic modification of agricultural crops

---

Definitions:

Hypocrisy

The behavior of individuals or groups who claim to have moral standards or beliefs to which their actions do not conform.

Primary Research

New research activity undertaken to prepare a communications plan or activity (e.g., a survey, focus group, or other form of research).

Secondary Research

The process of using existing research data or findings from previous studies for a new analysis or insight.

Case Study

An in-depth investigation or analysis of a particular instance, event, or individual, often used in research to illustrate broader principles or outcomes.