A Common Approach to Reconciling the Benefits of Global Scale

question 45

Multiple Choice

A common approach to reconciling the benefits of global scale with the need for national differentiation is to:

• A)Develop a global brand but rely on local promotional activities
• B)Create standard product platforms in terms of design and components,then adapt product features,complementary services,and marketing approaches to national market conditions.
• C)Allow major national subsidiaries to the freedom to develop new products,then encourage other national subsidiaries to adopt them
• D)Develop globally standardized products but sell them under local brand names

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Definitions:

IT Field

The sector or domain concerned with the use and management of computer technology, software, and networks for processing and distributing data.

IT Person

An individual specializing in the use, management, and support of information technologies, including hardware, software, and networks.

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Symbols used in writing that separate sentences and their elements, helping to clarify meaning, such as periods, commas, or question marks.

Drive Letter

An identifier assigned to a fixed or removable drive in Microsoft Windows operating systems, used to distinguish between different storage media.