What Is the Difference Between Differentiation and Segmentation

question 1

Multiple Choice

What is the difference between differentiation and segmentation?

• A)There is no difference between the two
• B)Differentiation deals with the "how" a firm chooses to compete,while segmentation describes "where" in the entire market a firm chooses to compete
• C)Differentiation is a firm's strategic choice,whereas segmentation is given by its environment
• D)Segmentation is the head of the marketing department's responsibility,whereas the CEO is in charge of differentiation

---

Definitions:

Laura Lein

An academic known for her research in social welfare, poverty, and the study of families in poverty.

Single Mothers

Women who are raising their children without the support of a partner, often facing unique social, emotional, and financial challenges.

Income Quintile

A statistical value of a data set that represents 20% of a population divided based on income levels, used to analyze economic disparity.

Property Income

Income earned from the ownership of assets, such as rents from property, dividends from shares, or interest from financial investments.