________ Is the Japanese Word for the Ongoing Process of Unending

question 140

Short Answer

________ is the Japanese word for the ongoing process of unending improvement.

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Definitions:

Family Branding

A marketing strategy where a company markets multiple products under the same brand name to leverage brand equity.

Brand Name

Part of a brand consisting of words or letters that form a name that identifies and distinguishes an offering from those of competitors.

Brand Preference

The degree of consumer loyalty towards choosing a particular brand over others, based on positive experiences and perceptions.

Brand Recognition

The extent to which consumers are able to identify a brand by its attributes, making it stand out from competitors.