Merchandise and Character Licensing Is the Licensing of a Recognized

question 70

Multiple Choice

Merchandise and character licensing is the licensing of a recognized trademark or brand that the licensor typically controls through a registered ________.

• A) trade secret or copyright
• B) patent or copyright
• C) trademark or patent
• D) patent or trade secret
• E) trademark or copyright

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Definitions:

Semiotics of Materiality

The study of how material objects contribute to meaning-making processes in cultural and social contexts.

Actor-Network Theory

Actor-Network Theory is an approach that treats entities (people, organizations, and objects) as equally important in creating social networks, emphasizing the interconnectivity and influence of all actors in a system.

Decentering

An approach in various fields, notably postmodernism and multiculturalism, aimed at shifting focus from a central perspective to diverse viewpoints.

Queer Theory

An interdisciplinary field that challenges normative frameworks around sexuality and gender, focusing on the variability of human experience and the resistance to stable identities.