A(n) ________ Strategy Involves Making Additional Versions of a Product

question 61

Multiple Choice

A(n) ________ strategy involves making additional versions of a product so that it will appeal to different clientele.

• A) market penetration
• B) geographic expansion
• C) improving an existing product or service
• D) strategic alliance
• E) product line extension

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Definitions:

Cognitive Ability

Cognitive ability is the capacity of the brain to process, reason, remember, and relate information.

Biased

Showing an unreasonable preference or prejudice for or against something.

Span Memory

Also known as memory span, it refers to the longest list of items (like digits, letters, or words) that a person can remember and repeat in correct order after one presentation.

Number Facility

The capability to easily understand numbers and perform mathematical operations.