London Simpson Owns a Company That Makes Smartphone Accessories

question 71

Multiple Choice

London Simpson owns a company that makes smartphone accessories. She is trying to increase her sales, primarily because she knows that increasing production lowers the average cost of each unit produced. The reason for growth illustrated in this example is ________.

• A) economies of scope
• B) market leadership
• C) influence, power, and survivability
• D) need to accommodate the growth of key customers
• E) economies of scale

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Definitions:

Merchandising

The practice of promoting the sale of products through effective presentation, selection, and pricing strategies, aiming to enhance retail sales.

Promotional Mix

The combination of marketing tools used by a business to effectively promote its products or services, including advertising, sales promotions, public relations, personal selling, and direct marketing.

Sales Promotion

Short-term marketing strategies aimed at stimulating consumer demand or improving product availability to boost sales, such as discounts, coupons, or special offers.

Public Relations

The method of strategic communication that fosters beneficial connections between organizations and their audience.