There Are Two Primary Rules of Thumb for Deciding If

question 63

Multiple Choice

There are two primary rules of thumb for deciding if intellectual property protection should be pursued for a particular intellectual asset. First, a firm should determine if the intellectual property has value in the marketplace. Second, a firm should determine if its intellectual property ________.

• A) is directly related to its competitive advantage
• B) could be licensed to another company
• C) is more than three years old
• D) is something that was developed "in-house"
• E) rightfully belongs to the firm or the employees who developed it

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Definitions:

Venture Capitalist

An investor who provides capital to startup ventures or supports small companies that wish to expand but do not have access to equities markets.

Emerging Businesses

Companies in the early stages of operation, often characterized by rapid growth and development in its sector.

Angel

A lender, usually a successful entrepreneur, who loans money to help new businesses.

Assets

Resources owned or controlled by a business, considered valuable because they can be used to produce goods, provide services, or generate revenue.