The What Went Wrong Feature in Chapter 11 Focuses on a Series

question 3

Multiple Choice

The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.

• A) no testing of ideas in advance, poor product quality, and poor sales training for employees
• B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
• C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
• D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
• E) poor use of social media, Fair and Square Pricing, and poor sales training for employees

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Definitions:

Larger Population

Refers to a bigger group or an entire set from which samples can be drawn for statistical analysis or study purposes.

Smaller Population

A subgroup or a section of a larger group or population, particularly one that is less in number.

Sampling Error

The difference between sample and population values.

Average Score

The arithmetic mean calculated by dividing the sum of scores by the number of scores.