The What Went Wrong Feature in Chapter 11 Focuses on a Series

question 3

Multiple Choice

The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.

• A) no testing of ideas in advance, poor product quality, and poor sales training for employees
• B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
• C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
• D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
• E) poor use of social media, Fair and Square Pricing, and poor sales training for employees

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Definitions:

Classical Conditioning

A pairing technique in behavioral learning where two stimuli are repeatedly combined; a reaction, initially instigated by the second stimulus, is finally instigated by only the first stimulus.

Cognitive Dissonance

A state of mental uneasiness caused by possessing multiple opposing beliefs, ideas, or values concurrently.

Operant Conditioning

An engagement strategy in education where the robustness of a behavior is regulated through reinforcement or punitive measures.

Group Polarization

The tendency for a group's prevailing opinions to become more extreme following group discussions.