AmazonCom's One-Click Ordering System and Priceline

question 50

Multiple Choice

Amazon.com's one-click ordering system and Priceline.com's "name-your-price" business model are examples of ________ patents.

• A) copyright extension
• B) utility
• C) business technique
• D) trademark extension
• E) business method

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Definitions:

Negative

Generally refers to a detrimental condition or quality, but in marketing, it can relate to negative feedback or perceptions that impact brand reputation.

Distinctive Characteristics

Unique features or qualities of a product, service, or entity that set it apart from its competitors.

Societal Rules

The norms and laws governing behavior within a society, which can influence individual and group actions and decisions.

Retailer

A company that sells goods to consumers for their use, rather than for resale to others.