The Proper Sequence in Selecting a Target Market and Positioning

question 22

True/False

The proper sequence in selecting a target market and positioning strategy is (1) craft a unique positioning strategy, (2) select a target market, and (3) segment the market.

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Definitions:

Social Justice

The concept of fair and just relations between the individual and society, measured by the distribution of wealth, opportunities, and privileges within a society.

Ethically Sound

Describes decisions, behaviors, or practices that are in alignment with accepted moral principles and ethical standards, demonstrating integrity and fairness.

Settlement

An official agreement intended to resolve a dispute or conflict, often involving the payment of compensation to one party by another.

Moral Decision-Making

The process of evaluating and choosing among alternatives in a manner consistent with ethical principles.