Markets Can Be Segmented in a Number of Ways, Including

question 21

True/False

Markets can be segmented in a number of ways, including by geography, demographic variables, psychographic variables, behavioral variables, and product type.

---

Definitions:

Leaking Pipeline

A metaphor describing the continuous loss of individuals from a certain pathway or process, often used in contexts like career progression where diversity decreases at higher levels.

Positive Feelings

Emotional states or attitudes that are pleasant or favorable, such as happiness or satisfaction.

Culture

Culture refers to the shared beliefs, norms, behaviors, and symbols within a group, organization, or society that shape members' worldviews and practices.

Terminal Values

Reflect a person’s preferences concerning the “ends” to be achieved.