Markets Can Be Segmented in a Number of Ways, Including

question 21

True/False

Markets can be segmented in a number of ways, including by geography, demographic variables, psychographic variables, behavioral variables, and product type.

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Definitions:

Fold and Thrust Belt

A series of mountainous folds and thrust faults that are typically formed at convergent plate boundaries.

Snake River Plain

A geographical feature in the U.S. state of Idaho, characterized by a vast area of flatland through which the Snake River flows.

Hot Spot

An area of volcanic activity believed to be fueled by a section of the mantle beneath it that is significantly hotter than the mantle surrounding it.

Bonneville Salt Flats

A vast salt flat located in Utah, USA, known for its flat, expansive landscapes and as a site for land speed record attempts.