The What Went Wrong Feature in Chapter 11 Focuses on a Series

question 3

Multiple Choice

The What Went Wrong feature in Chapter 11 focuses on a series of missteps at JCPenney under the tenure of then CEO Ron Johnson. According to the feature, Johnson's three most damaging marketing-related mistakes were ________.

• A) no testing of ideas in advance, poor product quality, and poor sales training for employees
• B) reluctance to embrace online sales, a shift from value-based to cost-based pricing, and poor sales training for employees
• C) poor product quality, a total misread of JCPenney's brand, and poor use of social media
• D) Fair and Square Pricing, no testing of ideas in advance, and a total misread of JCPenney's brand
• E) poor use of social media, Fair and Square Pricing, and poor sales training for employees

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Definitions:

Corporate Decision-Making

The process by which business executives, managers, and other stakeholders make choices that affect the company's operations, objectives, and strategic direction.

Labor Law Reform

Alterations or improvements to the laws governing employment, aimed at enhancing worker rights, safety, and working conditions.

NLRA

The National Labor Relations Act is a critical law in the realm of United States labor regulations, safeguarding employees' rights to form unions and engage in collective bargaining with their employers.

Global Competitive Environment

The dynamic and interconnected market conditions where businesses worldwide compete against each other.