Which of the Following Selections Is Incorrect Regarding a Firm's

question 37

Multiple Choice

Which of the following selections is incorrect regarding a firm's "positioning" strategy?

• A) Position is concerned with how the firm is situated relative to its competitors.
• B) A firm's decision about how to position itself relative to its competitors starts with a product or service idea that is tested and refined through feasibility analysis and marketing research.
• C) Determining which position in a market to occupy and compete in is a strategic call on the part of a company based on its mission, its overall approach to the marketplace, and its competitive landscape.
• D) Once a firm positions itself in a certain way, it must be able to follow through with a product or service offering that lives up to the image it has created.
• E) After selecting a positioning strategy, the firm's next step is to select a target market.

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Definitions:

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Bipolar Disorder

A mental health condition that causes extreme mood swings that include emotional highs (mania or hypomania) and lows (depression).

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A common and serious medical illness that negatively affects how you feel, the way you think, and how you act, and is characterized by persistent sadness and loss of interest.

Anticonvulsant Medication

Drugs used primarily to control seizures in the treatment of epilepsy and other conditions.