A Brief, Carefully Constructed Statement That Outlines the Merits of a Business

question 43

Multiple Choice

A brief, carefully constructed statement that outlines the merits of a business opportunity is called a(n) ________ speech.

• A) subway
• B) sway
• C) bootstrap
• D) teaser
• E) elevator

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Definitions:

Balanced Scorecard

A system for strategic planning and management designed to align organizational activities with its vision and strategy.

Customer Satisfaction Ratings

A measure used to quantify the degree to which a customer is happy with a product, service, or experience.

Lagging Indicator

Any metric where performance is predicted by performance in another metric.

Leading Indicator

Any metric where performance is predictive of performance in another metric.