The What Went Wrong Feature in Chapter 9 Focuses on Devver

question 66

Multiple Choice

The What Went Wrong feature in Chapter 9 focuses on Devver, a 2008 startup that helped software developers use cloud-based services to "test" their code in an expedient manner. According to the feature, one of the primary reasons Devver failed was ________.

• A) it lacked a cofounder who loved the business side of running a startup
• B) the cofounders couldn't get along
• C) it didn't build a robust partnership network
• D) it didn't solicit advice from attorneys, bankers or business consultants
• E) it didn't have a Board of Advisors

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Definitions:

Projection

A psychological defense mechanism where individuals attribute their own undesirable feelings, motivations, or characteristics to other people.

Social Group

A collection of individuals who interact with each other, share similar characteristics, and collectively have a sense of unity or identity.

Perceptual Process

The series of steps by which individuals interpret and organize sensation to produce a meaningful experience of the world.

Stimulus

An event, action, or condition that provokes a response or encourages activity in economic, psychological, or biological contexts.