According to the Textbook, Many Investors and Others Who Read

question 30

Multiple Choice

According to the textbook, many investors and others who read business plans look first at the executive summary and then go directly to the ________ section of the business plan to make their preliminary assessment.

• A) management team and company structure
• B) product (or service) design and development plan
• C) industry analysis
• D) marketing plan
• E) operations plan

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Definitions:

Negative Reinforcers

In behavioral psychology, an unpleasant stimulus whose removal leads to an increase in the likelihood that a preceding behavior will be repeated in the future.

Negative Reinforcement

A type of operant conditioning that strengthens a behavior by removing an unpleasant stimulus when the behavior occurs.

Tertiary Reinforcement

A form of reinforcement where a stimulus gains its reinforcing power through association with a secondary reinforcer, rather than satisfying a basic biological need.

Secondary Reinforcement

A process where a stimulus reinforces a behavior because it is paired with a primary reinforcer.