Wiivv, the Company Profiled in the Opening Feature of Chapter

question 75

Multiple Choice

Wiivv, the company profiled in the opening feature of Chapter 2, is in the 3D printing business of footwear insoles. To manufacture the insoles, the company uses a process called ________ manufacturing.

• A) structured
• B) adhesive
• C) bounded
• D) batch
• E) adaptive

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Definitions:

Genuine Benefits

The real advantages or positive outcomes that consumers receive from using a product or service, which meet or exceed their expectations.

Personal Selling

A face-to-face sales technique where a seller aims to persuade a buyer to purchase a product or service, focusing on customer needs and relationship building.

Financial Remuneration

Monetary compensation or payment received for services or employment.

Exchange

The act of trading goods, services, or currencies between parties.