RightAid Inc

question 10

Multiple Choice

RightAid Inc.operates a regional chain of 120 pharmacies.Each pharmacy's floor plan includes a greeting card department which is relatively isolated.Cathy Eng, Marketing Manager, feels that the level of lighting in the greeting card department may affect sales in that department.She chooses three levels of lighting (soft, medium, and bright) and randomly assigns six pharmacies to each lighting level.In Cathy's experimental design "lighting" is ___.

• A)the dependent variable
• B)a concomitant variable
• C)a treatment variable
• D)a blocking variable
• E)a response variable

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Definitions:

Selective Comprehension

The cognitive process where an individual interprets information in a manner that aligns with their beliefs or knowledge, ignoring contradictory evidence.

Stimulus Generalization

The psychological phenomenon where a response conditioned to a specific stimulus also triggers similar responses to related stimuli.

Routine Problem Solving

A decision-making process used for addressing straightforward and familiar problems by applying known solutions.

Behavioral Learning

The theory that explains how individuals acquire and change their behaviors over time based on their responses to environmental stimuli.