If the Market Situation for a Product in Decline Is

question 7

Multiple Choice

If the market situation for a product in decline is particularly difficult and solutions lie only in longer-time product changes, the most appropriate thing will be to:

• A) pull out the product permanently from the market.
• B) increase all promotion and personal selling.
• C) hold the market in a freeze until a solution is found.
• D) increase production to flood markets for greater visibility.

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