As a Method of Market Testing, Which of the Following

question 49

Multiple Choice

As a method of market testing, which of the following is an advantage minimarket testing provides over test marketing?

• A) Minimarket testing allows for greater flexibility in changing price and other variables of a new product when compared to test marketing.
• B) Minimarket testing is free from retailer/distributor stocking problem, whereas test marketing is not.
• C) Minimarket testing can be used for industrial goods and services, whereas test marketing cannot.
• D) Minimarket testing involves laboratory experiments that do not require customers to make cash purchases, whereas test marketing results in a risk to customers.

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Definitions:

New Federalism

A political philosophy that advocates for the transfer of certain powers from the federal government back to the states, aiming to increase local control and reduce the scope of federal authority.

General Revenue-Sharing

A federal program initiated in 1972 that provided state and local governments with funds to be used at their discretion, without specific requirements on how to spend them.

Supreme Court

The highest judicial body in a country, typically having the ultimate authority in legal matters and the interpretation of the constitution.

John Marshall

The fourth Chief Justice of the United States (1801-1835) known for establishing the principles of United States constitutional law.