A(n) _____ Conveys Information About the Targeted Market Segment, Product

question 42

Multiple Choice

A(n) _____ conveys information about the targeted market segment, product positioning strategy, and communications mix among many other points to an advertising person.

• A) portfolio statement
• B) copy strategy statement
• C) expected effects matrix
• D) organization chart

---

Definitions:

Traumatized War Veterans

Individuals who have served in the military and suffer from psychological trauma due to their experiences in war.

Clinical Psychology

A branch of psychology focused on diagnosing, treating, and understanding mental, emotional, and behavioral disorders.

Military Recruits

Individuals who have enlisted in the armed forces and are undergoing training to become soldiers or other military personnel.

Cognitive

Relating to mental processes involved in acquiring knowledge and understanding through thought, experience, and the senses.