_____ Refers to a Price Clearly Above the Market, but Appropriate

question 47

Multiple Choice

_____ refers to a price clearly above the market, but appropriate to a differentiated product, nonthreatening to competition, and with room for some price manipulations.

• A) Premium
• B) Penetration
• C) Skim
• D) Meet the market

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Definitions:

Industries and Markets

Sectors of the economy and the competitive environments in which businesses operate.

Restructuring Strategy

A corporate management term referring to the act of reorganizing the legal, ownership, operational, or other structures of a company for the purpose of making it more profitable or better organized for its present needs.

Retrenchment

A corporate strategy that involves reducing the size or scope of a company's operations, often through layoffs or the sale of assets, as a way to become more financially stable.

Scale and Mix of Operations

Refers to the size, scope, and combination of processes or activities carried out within an organization to produce goods or deliver services.