Examlex
Which of the following new product characteristics probably has the greatest influence on trial rates?
Operating Capability
Refers to the ability of a company to maintain efficient operations and sufficient capacity to support its business activities.
Current Ratio
A liquidity ratio that measures a company's ability to pay short-term obligations by comparing its current assets to its current liabilities.
Liquidity Ratio
Measures a company's ability to meet its short-term obligations using its most liquid assets.
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