In the Context of the A-T-A-R Model of Adoption of a New

question 50

Multiple Choice

In the context of the A-T-A-R model of adoption of a new product, which of the following is part of a reseller's role?

• A) Setting up a trial for the new product under artificial usage conditions
• B) Doing a small volume of business in a standardized way with a big margin
• C) Delegating the promotion of the new product to trade relations directors or sales managers
• D) Preparing for the promotion of the product, including training salespeople and service people

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Definitions:

Exculpatory Clause

A contract provision that relieves one party of liability if damages are caused during the execution of the contract.

Performance

Completion by both parties of the terms of a contract.

Substantial Performance

Performance of a contract in all but a minor aspect of it.

Supreme Court

The highest court in a country or jurisdiction, often having the final say in matters of constitutional and federal law.