Examlex
What is brand equity? Discuss its importance.
Theater Crowd
A group of people gathered to watch a live performance in a theatre setting.
Emotional Ties
Emotional ties are deep connections between individuals based on feelings of love, friendship, or other emotional bonds.
Minimal Group Paradigm
Placing people into arbitrarily defined groups that have no important meaning is sufficient to trigger in-group and out-group processes and produce intergroup discrimination.
Social Identity Theory
A psychological theory suggesting that a person's sense of who they are is based on their group membership(s), which contributes to their self-esteem and behavior towards others.
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