_____ Has Been Defined as a Complete Set of Customer

question 48

Multiple Choice

_____ has been defined as a complete set of customer wants and needs, expressed in the customer's own language, organized the way the customer thinks about, uses, and interacts with the product, and prioritized by the customer in terms of both importance and performance.

• A) Target market
• B) Voice of the customer
• C) Product positioning
• D) Product protocol

---

Definitions:

Concentration of Ownership

A situation where a small number of individuals or companies control a large share of the market or resources.

Commercialism

A practice or attitude that places emphasis on the maximization of profit and the marketability of goods and services.

Upscale Demographics

A term used to describe a segment of the population that is characterized by high income, education, and occupation levels; often targeted by specific marketing strategies.

Weapons of Mass Destruction

Weapons capable of causing widespread death and destruction, including nuclear, chemical, and biological weapons.